On the use of metaphors as an intervention
In recent years and on countless places we have conducted workshops on the use of metaphors and the art of storytelling. And as it goes with so many skills: it gets more enjoyable as you practice more. And storytelling is a pleasant adventure ...
Consultants, managers and coaches use increasingly metaphors as an intervention in their work. They do this partly in a conscious way, often intuitive. People who can work with metaphors, use this methodology on the one hand because the story telling increases their effectiveness as a consultant, manager or coach, on the other hand because they create in this way opportunities for development of their clients, their colleagues, their employees, their coaches and of themselves.
Metaphors, what are they?
A metaphor is a particularly powerful influence technique, because it uses the unconscious, can replace and/or complement rational arguments.